Market Research
Problem Overview
A leading Research & Development (R&D) company in USA was developing new materials. Their product had exceptional properties in capturing certain pollutants. They wanted to see commercial potential in power plant industry.
Scope
– Review of existing regulation of that pollutant with-in utility industry
– Determination of potential trend in future.
– Selection of the power plants where their developed product can be implemented in immediate near future
Outcome
– Based on PNES work, client was able to determine whether to continue to invest or not